About Me

Hi, I’m Ekkaphot.

Most people know me as Byrd or ByrdieOnTheRocks. I work in a regional marketing role in the tech industry. I created this Lab as a place to learn, build, and document projects that connect marketing, data, and technology.

Over the past few years, I have spent much of my free time learning the technical side of digital marketing. I started with HTML, CSS, JavaScript, and some React. These skills have helped me understand how marketing ideas are actually built, implemented, measured, and improved. This includes landing pages, email marketing, technical SEO, tracking pixels, GA4, and tag management.

I put those skills into practice by building ByrdieOnTheRocks.com , a website about my other passion, climbing. What began as a personal project became a practical way to learn web development, content strategy, analytics, and technical SEO. The site has grown through organic search, and several pages have reached top positions in search results.

Because data is also a major part of my work, I later started learning Python, SQL, statistics, and data analysis. I am fascinated by how data can reveal patterns, challenge assumptions, and support better decisions. Learning programming has also improved the way I approach problems, think logically, and test ideas.

My interest in programming, data, and technology comes from wanting to understand how things work and how I can use them to build better marketing.

ByrdieOnTheRocks Lab is where I document this journey through data projects, marketing experiments, and things I build along the way. Thank you for stopping by.