Projects & Experiments

A collection of analytics projects and marketing experiments exploring how data, technology, and testing can improve marketing decisions.

Data Projects Marketing Experiments

Data Projects

Projects using data to answer questions, identify patterns, and communicate useful insights.

Marketing Campaign Analysis project preview Data Project

Marketing Campaign Analysis

Using Python to analyze customer behavior, campaign response, and purchasing patterns to identify audience insights and marketing opportunities.

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SEO Small Data Experiment project preview SEO Analytics

Finding Signals in Small Data

An SEO analytics project using Google Search Console and keyword data to analyze search performance and establish a historical baseline.

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Marketing Experiments

Small tests designed to explore marketing ideas, channels, automation, and customer experiences.

Email marketing experiment preview Marketing Experiment

Email Subject Line Test

Testing whether different subject-line approaches affect email open rates.

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Marketing automation experiment preview Marketing Experiment

Lead Follow-Up Automation

Exploring whether an automated follow-up workflow can improve response time and engagement.

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