Projects & Experiments

A collection of analytics projects, automation tools, and marketing experiments exploring how data, technology, and testing can improve marketing decisions.

Data Projects Automation Projects

Data Projects

Projects using data to answer questions, identify patterns, and communicate useful insights.

Marketing Campaign Analysis project preview Data Project

Marketing Campaign Analysis

Using Python to analyze customer behavior, campaign response, and purchasing patterns to identify audience insights and marketing opportunities.

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SEO Small Data Experiment project preview SEO Analytics

Finding Signals in Small Data

An SEO analytics project using Google Search Console and keyword data to analyze search performance and establish a historical baseline.

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GA4 Marketing Analytics Pipeline project preview Marketing Analytics

Understanding Website Traffic with GA4

A marketing analytics project using the Google Analytics 4 Data API and Python to analyze traffic sources, geographic audiences, and top landing pages.

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Automation Projects

Projects and experiments built to improve marketing workflows through Python, data, and testing.

Preview of the SEO Broken Link Checker Python automation project Marketing Automation

SEO Broken Link Checker

A Python automation tool that validates internal links and generates a CSV report to improve SEO hygiene before publishing.

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Google Ads campaign performance dashboard Marketing Automation

Google Ads Marketing Pipeline

An automated reporting pipeline using the Google Ads API, Python, Google Sheets, and Looker Studio to streamline campaign reporting and performance monitoring.

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